Brand
& build
Brand strategy, identity and writing that converts, carried through the sites, stores and content that launch it. Researched, designed and developed in-house.
Design and content for brands that dare to dream, disrupt and diverge.
Secondbrain.org is a knowledge graph builder. Your notes, docs and ideas, connected, searchable and cited.
Watch us build a live second brain at secondbrain.org. The field above is live: every labelled point is a real project, every line a shared idea, the same structure we build for brands, teams and classrooms.
Visit secondbrain.orgWe research, design and develop every launch. We ship world-class products and systems.
Build your brand OS.
Get your brand brain →
Brand strategy, identity and writing that converts, carried through the sites, stores and content that launch it. Researched, designed and developed in-house.
Second brains and knowledge bases that connect everything a brand, team or classroom knows, searchable, cited and live. SWBAT’s education graph runs on it.
We audit how your team works, then build the AI workflows, agents and review systems that run it, so the brand keeps working when you are not.
AI products, second brains and platforms, designed, written and shipped this season.
“People will never forget how you made them feel.”
Six disciplines. One team holding the whole thread.
Strategy first: positioning, audience and story, then the identity system that makes it look, sound and behave the same in every room.
Sites and products designed as experiences, with motion, interaction and speed treated as part of the brand.
Copy that moves people to act, from journalists, published authors and master’s-level writers. Pages, emails and stories built to rank, get cited and convert.
Ranked by Google. Cited by AI. We build brands that search engines surface and answer engines quote by name.
Explore SEO + AEO →AI designed into the product and the workflow, with the same craft we bring to the interface.
Production-grade builds, shipped fast and owned end to end by the team that designed them.
We go wide before we go anywhere. Audience, market, culture and competition, mapped with newsroom rigor, so every direction worth exploring gets explored.
Then we cut. Senior taste and deep craft narrow the field to the one idea that holds, and scope locks around it before a pixel moves.
The work arrives whole: brand, design, content and code from one team, launched in public with the build documented as it happens.
We build to be measured. Traffic, conversion, search and AI visibility, revenue: reported against the brief and put on the record.